This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.
Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.
Ontario College Advanced Diploma
6 Semesters (3 Years)
January, May, September
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Throughout this program you will develop the following skills:
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.
Review eligibility requirements for work-integrated learning
Graduates of the program can explore the following career options:
Accreditation Council for Business Schools and Programs
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 1 | ||
| BAM101 | Introduction to Business Administration | 3 |
| COM101 | Communicating Across Contexts | 3 |
| or COM111 | Communicating Across Contexts (Enriched) | |
| MBF100 | Mathematics of Business and Finance | 3-4 |
| or MBF101 | Mathematics of Business and Finance | |
| MRK106 | Marketing I | 4 |
| MRK130 | Marketing Professionalism and Careers | 2 |
| MRK264 | Advanced Computer Applications for Marketing | 3 |
| SDG101 | Introduction to Sustainable Business | 3 |
| Semester 2 | ||
| ACC106 | Accounting I | 3 |
| EAC594 | Business Communication for the Digital Workplace | 3 |
| ECN550 | Economics: An Overview | 3 |
| MRK177 | Professional Presentations | 3 |
| MRK200 | Marketing II | 4 |
| MRK255 | Modern Research Methods | 2 |
| plus: General Education Course (1) | 3 | |
| Semester 3 | ||
| MRK260 | Graphic and Web Design | 4 |
| MRK430 | Professional Selling | 4 |
| MRK455 | Applied Marketing Research | 3 |
| OBR250 | Organizational Behaviour | 3 |
| QNM223 | Business Statistics | 3 |
| plus: General Education Course (1) | 3 | |
| Semester 4 | ||
| CAP506 | Career Launching and Portfolio Planning ** | 1 |
| MRK317 | Integrated Marketing Communications I | 4 |
| MRK428 | Marketing Strategy and Analysis | 4 |
| MRK460 | Global Marketing | 4 |
| MRK634 | Driving Digital Media for Business | 4 |
| WTP100 | Work Term Preparation * | 1 |
| plus: General Education Course (1) | 3 | |
| Work-Integrated Learning Term | ||
| BAM331 | Business Administration Marketing, Co-op * | 30 |
| Semester 5 | ||
| MRK516 | Financial Analysis for Marketing | 4 |
| MRK518 | Interactive Marketing | 4 |
| MRK519 | Marketing Metrics and Analysis | 4 |
| MRK561 | Brand Management | 3 |
| MRK644 | Digital Marketing II | 3 |
| Semester 6 | ||
| MRK513 | Buyer Behaviour | 3 |
| MRK526 | Management of Marketing Channels | 3 |
| MRK620 | Strategic Analysis | 4 |
| MRK643 | Services Marketing | 3 |
| MRK662 | New Product Launch | 3 |
Students will be placed in the appropriate level of mathematics depending on their math skills assessment results. Students who are placed in MTH158 Introduction to Mathematics (Algebra) will be required to complete this course before taking MBF100 Mathematics of Business and Finance.
This course will not fulfil a General Education requirement.
Work-Integrated Learning option only
non Work-Integrated Learning option only
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
Canadian citizens and permanent residents may satisfy the English and/or mathematics requirements for this program through successful Seneca pre-admission testing.
International admissions requirements vary by program and in addition to English requirements, programs may require credits in mathematics, biology, and chemistry at a level equivalent to Ontario’s curriculum, or a postsecondary degree or diploma, equivalent to an Ontario university or college. Program-specific pre-requisite courses and credentials are listed with the admission requirements on each program page. To review the academic requirements please visit: Academic Requirements - Seneca, Toronto, Canada (senecapolytechnic.ca).
As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.
To learn more about your eligibility, visit the Academic Pathways web page.
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