- account manager
- brand manager
- business analyst
- business development executive
- financial analyst
- general manager
- human resources generalist
- project manager
- small business owner
Bachelor of Business Administration (BBA)
About the Program
The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people.
Our curriculum integrates the latest industry trends and best practices to help you make informed and sustainable business decisions in today’s global marketplace.
In your final year, you will be able to choose a specialization to focus on an area that aligns with your career goals:
- Accounting — develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications (Note: this specialization is not accredited by the Chartered Professional Accountants. Students wishing to explore this route should consider Honours Bachelor of Commerce – Accounting & Finance).
- Business Management — develop fundamental skills in leadership, strategic planning and project management in various areas of business, such as sales, marketing, finance, etc.
- Human Resources Management — develop critical thinking and strategic skills required for human resource management, while gaining necessary technical knowledge including Human Resource Information and Management System, Systems Applications and Products, data mining and analysis.
- Marketing — gain hands-on knowledge to serve as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behaviour, campaign planning, channel oversight and marketing tactics.
- Supply Chain Management — explore technical and analytical skills to become a supply chain expert, participate in supply chain strategy and make responsible design decisions.
You will benefit from interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (working on a real-world problem with an industry partner), work-integrated learning and Seneca’s Collaborative Online International Learning (COIL), working on assignments with students from around the world.
Credential Awarded
Bachelor Degree
Duration
6 Semesters (3 Years)
Starts
January, September
Program and Course Delivery
This program is offered in Seneca's flexible delivery format, with some courses delivered online. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Skills
Throughout this program you will develop the following skills:
- project management skills within a cross-functional team
- interpersonal and communication skills with an equity, diversity and inclusion perspective
- process optimization and business problem solving skills to integrate technology
Work Experience
Mandatory Degree Work Term
A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.
Your Career
When you graduate from this program, these are the types of career options you can explore:
Program of Study
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 1 | ||
| BAB100 | Introduction to Canadian Business | 3 |
| BAB110 | Financial Mathematics | 3 |
| BAB120 | Computer Applications for Business I | 3 |
| BAB140 | Introduction to Financial Accounting | 3 |
| BBA101 | Business Presentations Strategy | 3 |
| ENG106 | Writing Strategies | 3 |
| Semester 2 | ||
| BAB210 | Business Statistics | 3 |
| BAB220 | Computer Applications for Business II | 3 |
| BAB231 | Introduction to Business Law | 3 |
| BAB240 | Management Accounting | 3 |
| ENG205 | Applied Communication for Business and Industry | 3 |
| HRM701 | Introduction to Human Resources Management | 3 |
| Semester 3 | ||
| BAB235 | Introduction to Marketing | 3 |
| HST310 | Business Ethics | 3 |
| HST330 | Business Finance | 3 |
| HST430 | Organizational Behaviour | 3 |
| LSP240 | Micro Economics - Theory and Practice | 3 |
| plus: Liberal Studies Course (1) | 3 | |
| Semester 4 | ||
| BAB905 | Project Management | 3 |
| BBA102 | Business Innovation and Model Design | 3 |
| INX117 | Global Sustainability | 3 |
| LSP101 | World Geography | 3 |
| LSP340 | Macroeconomics - Theory and Practice | 3 |
| MRT296 | Integrated Marketing Communications | 3 |
| WTP200 | Work Term Preparation | 1 |
| Work-Integrated Learning Term | ||
| BBA881 | Business Administration, Work Term | 30 |
| Semester 5 | ||
| BMT850 | Strategic Management | 3 |
| GCN500 | Consultative Skills in a Global Environment | 3 |
| HST400 | Operations Management | 3 |
| plus: Specialization Courses (3) | ||
| Semester 6 | ||
| BBA600 | Strategic Business Solutions | 3 |
| BMT700 | International Business Management | 3 |
| plus: Specialization Courses (3) | ||
| plus: Liberal Studies Course (1) | 3 | |
Accounting Specialization Courses
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 5 | ||
| IAF310 | Intermediate Financial Accounting I | 4 |
| IAF320 | Income Tax I | 3 |
| IAF340 | Business Information Systems | 3 |
| Semester 6 | ||
| IAF410 | Intermediate Financial Accounting II | 4 |
| IAF420 | Income Tax II | 3 |
| IAF520 | Auditing | 3 |
Business Management Specialization Courses
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 5 | ||
| BMT540 | Business to Business Marketing | 3 |
| BMT545 | Effective Selling | 3 |
| BMT550 | Management for Non-Profit and Social Enterprises | 3 |
| Semester 6 | ||
| BMT780 | Contemporary Issues in Management Sustainability | 3 |
| BMT855 | Leadership for Managers | 3 |
| BMT870 | Global Supply Chain Management | 3 |
Human Resources Management Specialization Courses
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 5 | ||
| HRM782 | Recruitment and Selection Techniques | 3 |
| HRM848 | Training Techniques and Practices | 3 |
| HST540 | Compensation | 3 |
| Semester 6 | ||
| HST620 | Human Resources Research and Information Systems | 3 |
| HST720 | Occupational Health and Safety | 3 |
| HST750 | Industrial Relations | 3 |
Marketing Specialization Courses
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 5 | ||
| BMT545 | Effective Selling | 3 |
| MRT287 | Marketing Research I | 3 |
| MRT295 | Marketing Planning and Strategy | 3 |
| Semester 6 | ||
| MRT386 | Consumer Behaviour | 3 |
| MRT398 | Direct and Interactive Marketing | 3 |
| MRT621 | Digital Marketing | 3 |
Supply Chain Management Specialization Courses
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 5 | ||
| BMI502 | Global Sourcing Procurement I | 3 |
| BMI503 | Business Process I | 4 |
| BMI505 | Supply Chain and Logistics | 3 |
| Semester 6 | ||
| BMI602 | International Law and Tariffs | 3 |
| BMI603 | International Transportation | 3 |
| BMI605 | Demand and Customer Relationship Management | 3 |
Seneca has been granted a consent by the Minister of Colleges and Universities to offer this degree for a seven-year term starting July 31, 2024. In conformity with the Minister's criteria and requirements, Seneca will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Seneca shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Program Learning Outcomes
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Apply strategic management knowledge and critical thinking to develop and recommend business solutions to capitalize on opportunities and solve problems
- Apply legal, ethical, and sustainable practices to meet organizational goals
- Apply human resource practices with a cross-cultural perspective to support decision-making
- Integrate technology to optimize processes and solve business problems.
- Analyze qualitative and quantitative data to identify opportunities and risks for the organization and to support decision-making
- Apply marketing frameworks and tools to evaluate markets and develop strategies and plans that support business objectives
- Apply project management principles within a cross functional team to manage business projects
- Integrate accounting and financial analysis principles to propose strategic and operational solutions
- Apply the entrepreneurial mindset to innovatively address leadership challenges and opportunities within the global economy
- Demonstrate interpersonal and communication skills, with an equity, diversity and inclusion perspective, to work effectively as a member of an interdisciplinary business team
Admission Requirements
- Ontario Secondary School Diploma (OSSD) or equivalent or a mature applicant; including six courses from the University (U) or University/College (M) or College (C) stream with a minimum overall average of 65%.
- Required courses with minimum final grade of 65% in each:
- English: Grade 12 (C or U), or equivalent course
- Mathematics: Grade 12 (C or U), or Grade 11 (M or U), or equivalent course
Learn about Seneca’s free English upgrading course and math upgrading course for applicants who don’t meet the high school requirements, as well as recommended upgrading for applicants who don’t meet their academic subject requirements.
International Student Information
International admissions requirements vary by program and in addition to English requirements, programs may require credits in mathematics, biology, and chemistry at a level equivalent to Ontario’s curriculum, or a postsecondary degree or diploma, equivalent to an Ontario university or college. Program-specific pre-requisite courses and credentials are listed with the admission requirements on each program page. To review the academic requirements please visit: Academic Requirements - Seneca, Toronto, Canada (senecapolytechnic.ca).
Pathways
As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.
To learn more about your eligibility, visit the Academic Pathways web page.