About the Program
This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.
Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.
Credential Awarded
Ontario College Graduate Certificate
Duration
2 Semesters (8 Months)
Starts
January, September
Program and Course Delivery
This program is offered in Seneca's hybrid delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
Skills
Throughout this program you will develop the following skills:
- Develop brand strategies
- Product launch planning
- Business analysis
- Research
- Branding
Work Experience
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
Your Career
Graduates of the program can explore the following career options:
- Assistant brand manager
- Product manager
- Brand consultant
- Brand strategist
- Assistant marketing manager
You may also find your career on the product and service side of business and marketing.
Affiliations/Associations
- American Marketing Association (AMA)
- Interactive Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
Our Seneca Agency
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Discover Studio 67
Program Learning Outcomes
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Develop a strategic brand equity business plan based on an accurate analysis of a business situation.
- Evaluate the customer environment for new and existing brands and build this customer focus into brand strategy in unpredictable and complex contexts.
- Evaluate the feasibility of a new brand launch.
- Develop and execute a new brand launch plan.
- Evaluate the performance and situation of a brand for the purpose of recommending future strategies.
- Measure the value of a brand to an organization using industry standard methods.
- Develop a communication strategy which integrates all communication elements – traditional and interactive.
- Evaluate the impact of legal and privacy issues on the success of a brand.
- Apply an internal branding framework to ensure successful application of brand strategies with an organization.
- Apply creative problem solving skills to complex brand issues and problems.
- Develop, deliver and coordinate a variety of presentations.
- Develop and execute a project plan using project management techniques and software.
- Conceive, write, design, edit, and produce marketing communication materials using industry-standard technology.
- Evaluate current issues in branding and changes in the current Canadian marketplace with respect to branding.
Pathways
As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.
To learn more about your eligibility, visit the Academic Pathways web page.
