About the Program
Are you passionate about fashion and interested in exploring the business side of the industry? The Fashion Business program offers a dynamic learning environment where you can develop the skills and knowledge needed to thrive in this fast-paced field.
In this program, you will gain the specialized job skills and expertise that today’s fashion industry demands. Upon graduation, you will be prepared to pursue a variety of career opportunities in areas such as buying, wholesale, marketing, visual merchandising and retail operations.
You will build a strong foundation in both business and fashion studies, guided by experienced faculty who bring real-world insights into the classroom. A key feature of the program is The Boutique, Seneca’s on-campus fashion retail lab, where you will apply your learning in a practical, multi-channel retail setting. You will also benefit from experiential learning opportunities that take you beyond the classroom. These include guest presentations from industry professionals, visits to factories and corporate offices, and hands-on retail experience focused on customer service and store operations.
Credential Awarded
Ontario College Diploma
Duration
4 Semesters (2 Years)
Starts
September
Program and Course Delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Skills
Through the Fashion Business program, you will build a diverse and industry-relevant skill set, including the ability to:
- Analyze and forecast fashion trends with confidence
- Design effective marketing strategies tailored to the fashion industry
- Integrate sustainable practices into business operations
- Gain confidence in using math to support informed decision-making
- Express ideas creatively through visual communication
- Collaborate effectively within team environments
- Manage and operate a successful omnichannel retail business
Your Career
Graduates of the program can explore the following career options:
- merchandise assistant
- showroom co-ordinator
- assistant buyer
- retail store manager
- brand representative
- visual merchandiser
- client adviser
- entrepreneur
Affiliations/Associations
- Apparel Affinity Group
- Canadian Apparel Federation
- Canadian Retail Educator's Association
- Fashion Group International
- Fashion Takes Action
- Retail Council of Canada
- Textile Society of Canada
Sustainability
Our School of Fashion is committed to promoting and advocating sustainable development. As a member of Sustainable Development Solutions Network (SDSN) Canada, we integrate sustainable practices into our teaching and initiatives.
Program of Study
Course List Course Code | Course Name | Weekly Hours |
COM101 | Communicating Across Contexts | 3 |
or COM111 | Communicating Across Contexts (Enriched) |
FAB101 | Fashion and Trends | 3 |
FBF100 | Business of Fashion | 3 |
FEX100 | Fashion Experiences | 3 |
RBC152 | Business Communications I | 3 |
RRM153 | Omni Channel Retail Management | 3 |
AMA411 | Applied Marketing I | 4 |
FDC300 | Foundations in eCommerce and Digital Marketing | 3 |
FSH200 | Evolution of Fashion | 3 |
RBC261 | Business Communications II | 3 |
RCS255 | Exceptional Customer Experience | 3 |
REM200 | Retail Mathematics | 3 |
| 3 |
FAB421 | Fashion Styling and Merchandising | 3 |
FTX300 | Textile Fundamentals | 3 |
RMC300 | Fashion Marketing Communications | 4 |
RSO354 | Omni Channel Retail Operations | 4 |
RSO364 | Boutique Work Experience | 3 |
RSO454 | Applied Omni Channel Retail Operations | 3 |
| 3 |
CAM400 | Career Management | 3 |
FCA454 | Fashion and CAD | 3 |
FPD451 | Product Development for a Circular Economy | 3 |
FTX400 | Textiles for Sustainable Fashion | 3 |
RFB353 | Fashion Buying | 4 |
| 3 |
Additional
Completion of an Experiential Learning Activity is required.
Program Learning Outcomes
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Examine historical and current fashion and design influences and their relationship to designers, producers and retailers to make business, forecasting, and design decisions.
- Identify ethical, sustainable and innovative practices in the domestic and global fashion industry to recognize business opportunities.
- Support product development, buying and supply chain management decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
- Enhance fashion business decisions by using retail mathematics and financial management skills.
- Analyze data to achieve business targets and create budgets.
- Recognize organizational and interpersonal dynamics to develop leadership skills as a member of the fashion industry.
- Evaluate textile, apparel and design characteristics in relation to consumer end-use.
- Identify business strategies for fashion products and services through analysis of fashion and market trends.
- Promote fashion products and services to target consumers through the use of marketing tactics.
- Apply professional sales and customer service techniques to sell and/or promote products through all channels of distribution.
- Construct visual communication collateral using design principles and technologies to support product and professional branding in the fashion industry.
- Ontario Secondary School Diploma (OSSD), or equivalent, or a mature applicant
- English: Grade 12 C or U, or equivalent course
- Mathematics: Grade 12 C or U, or Grade 11 U or M, or equivalent course
Canadian citizens and permanent residents may satisfy the English and/or mathematics requirements for this program through successful Seneca pre-admission testing.
International Student Information
International admissions requirements vary by program and in addition to English requirements, programs may require credits in mathematics, biology, and chemistry at a level equivalent to Ontario’s curriculum, or a postsecondary degree or diploma, equivalent to an Ontario university or college. Program-specific pre-requisite courses and credentials are listed with the admission requirements on each program page. To review the academic requirements please visit: Academic Requirements - Seneca, Toronto, Canada (senecapolytechnic.ca).
Pathways
As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.
To learn more about your eligibility, visit the Academic Pathways web page.