Working in Canada’s dynamic digital and marketing communications industry requires the right mix of strategy, creativity, and technical expertise. This comprehensive two-year Digital Marketing Communications & Analytics graduate certificate program is designed for international students and professionals aiming to enter and thrive in this fast-paced, tech-driven field.
You’ll build a solid foundation in marketing principles while mastering advanced digital marketing strategies and analytics, preparing you to develop campaigns from ideation to evaluation. The program emphasizes hands-on learning—whether it’s crafting compelling content, refining your presentation skills, or working with the latest digital tools, including AI-powered software and social media platforms.
Through a global lens, you’ll explore Canadian marketing practices with a strong focus on sustainability, equity, diversity, and inclusion. Real-world experience is at the heart of the program, featuring an industry-partnered capstone project and a mandatory work term where you will sharpen your skills in digital analytics, content development, and campaign performance evaluation.
To keep you ahead of the curve, the curriculum also examines emerging trends and breakthrough technologies in digital marketing—ensuring you graduate with the confidence and capabilities to succeed in a constantly evolving industry.
Ontario College Graduate Certificate
4 Semesters (2 Years)
January
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Throughout this program you will develop the following skills:
apply research and strategy to develop marketing communications plans
co-ordinate the production of print, digital and multi-media assets
develop strategic content for a variety of marketing channels
A mandatory program requirement in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Fees are required for the mandatory work term regardless of success in securing a work position.
When you graduate from this program, these are the types of career options you can explore:
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 1 | ||
| BAB100 | Introduction to Canadian Business | 3 |
| MKM706 | Marketing Fundamentals | 4 |
| MRK704 | Research and Market Analysis | 3 |
| MRK705 | Inclusive and Sustainable Business Practices | 3 |
| MRK707 | Strategic Integrated Marketing Communications | 3 |
| MRK709 | Introduction to Strategic Writing | 3 |
| MRK718 | Presenting Complex Material | 3 |
| Semester 2 | ||
| BMK817 | Marketing Enabling Technologies | 3 |
| MRK724 | Primary Market Research | 3 |
| MRK726 | Digital Marketing | 4 |
| MRK728 | Reporting and Analytics | 4 |
| MRK729 | Advanced Strategic Writing | 3 |
| OPR725 | Project Management | 3 |
| Semester 3 | ||
| DMM200 | Content Creation - Words and Pictures | 3 |
| DMM201 | Content Creation - Audio and Video | 3 |
| MRK805 | Intercultural Communications and Branding | 3 |
| MRK806 | Sustainable and Cause Marketing | 3 |
| MRK807 | Strategic Communications and Media Relations | 3 |
| MRK808 | Career and Portfolio Development | 3 |
| SEM135 | Event Project Management | 4 |
| WTP100 | Work Term Preparation | 1 |
| Work-Integrated Learning Term | ||
| MRK908 | Digital Marketing Communications and Analytics, Work Term | 25 |
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
Build and deliver marketing and communications plans that align with corporate/business goals.
Create strategic content for various marketing channels that adapts language, tone and presentation style to captivate diverse intended audiences.
Conduct research and apply data, insights, and trends to create and deliver strategic integrated marketing communications plans.
Adhere to professional ethics and relevant laws, when completing marketing communication projects to ensure professional readiness.
Use project management techniques and software to develop and execute a project plan.
Develop and manage relationships with key internal and external partners for personal and organizational growth.
Create persuasive and impactful client presentations and materials to share creative work, pitch new business ideas and/or summarize campaigns.
Select a strategic marketing communications practice to create an impactful campaign that resonate across cultural boundaries.
Create tactical and project budgets to meet client (or business) needs.
Use industry standard technologies to coordinate the production of print, digital and multi-media marketing communications assets to meet client (or business) goals.
Learn about Seneca’s free English upgrading course and math upgrading course for applicants who don’t meet the high school requirements, as well as recommended upgrading for applicants who don’t meet their academic subject requirements.
International admissions requirements vary by program and in addition to English requirements, programs may require credits in mathematics, biology, and chemistry at a level equivalent to Ontario’s curriculum, or a postsecondary degree or diploma, equivalent to an Ontario university or college. Program-specific pre-requisite courses and credentials are listed with the admission requirements on each program page. To review the academic requirements please visit: Academic Requirements - Seneca, Toronto, Canada (senecapolytechnic.ca).
As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.
To learn more about your eligibility, visit the Academic Pathways web page.
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