- Broadcast Educators Association of Canada (BEAC)
- Canadian Association of Broadcasters (CAB)
- Ontario Association of Broadcasters (OAB)
- Industrial Television Association (ITVA Canada)
- Radio Marketing Bureau (RMB)
- Corporate Television Association
- Radio-Television News Directors Association (RTNDA)
- Society of Motion Picture & Television Engineers (SMPTE)
- 105.9 THE REGION
Broadcasting – Radio (RTVR)
Important: This program is unavailable for the September 2024 start date.
About the Program
In this two-year Broadcasting – Radio diploma program, you will experience engaging, hands-on learning that focuses on the principles of on-air presentation, script-writing and audio production. Your interest in radio broadcasting will blend well with the pre-professional training that you will receive in radio production and presentation.
Credential Awarded
Ontario College Diploma
Duration
4 Semesters (2 Years)
Starts
September
Program and Course Delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Skills
Throughout this program you will develop the following skills:
- Radio production
- Media writing
- Music programming
- Sales and marketing
- Copywriting for radio
Work Experience
Field Placement
You will benefit from the real work experience gained in one hundred hours of field placement in a professional broadcast setting. This component of the curriculum is both critical to your career success and a requirement for graduation.
Your Career
Graduates of the program can explore the following career options:
- Radio show host
- Producer
- Scriptwriter
- Promotional staff
- Positions in production houses, training departments and school boards
Affiliations/Associations
Program of Study
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| Semester 1 | ||
| COM101 | Communicating Across Contexts | 3 |
| or COM111 | Communicating Across Contexts (Enriched) | |
| RAD101 | Introduction to Radio Programming | 2 |
| RAD141 | Media Writing | 3 |
| RTV101 | Introduction to Broadcasting | 2 |
| RTV111 | Radio Production I | 3 |
| RTV112 | Introduction to Sound | 2 |
| RTV170 | Introduction to New Media | 2 |
| RTV195 | Announcing Skills I | 3 |
| Semester 2 | ||
| RAD172 | New Media II | 2 |
| RTV201 | Industry Relations | 2 |
| RTV211 | Radio Production II | 3 |
| RTV212 | Digital Audio | 2 |
| RTV295 | Announcing Skills II | 3 |
| RTV518 | Music Programming | 3 |
| plus:General Education Course (1) | 3 | |
| Semester 3 | ||
| RAD142 | Copywriting for Radio | 3 |
| RTV173 | Advanced New Media - Radio | 2 |
| RTV225 | Radio Promotions | 3 |
| RTV311 | Radio Production III | 3 |
| RTV325 | Sales and Marketing | 3 |
| RTV395 | Announcing Skills III | 3 |
| RTV514 | Radio News | 3 |
| plus: General Education Course (1) | 3 | |
| Semester 4 | ||
| RTV411 | Radio Production IV | 1 |
| RTV412 | Radio Documentary | 2 |
| RTV494 | Intro to Talk Radio | 2 |
| RTV495 | Announcing Skills IV | 3 |
| RTV511 | Radio Station Operations | 3 |
| RTV704 | Media Issues | 3 |
| plus: General Education Course (1) | 3 | |
| plus: Professional Option Course (1) | 3 | |
Professional Options
Semester 4
| Course Code | Course Name | Weekly Hours |
|---|---|---|
| RTV143 | Advanced Media Writing | 3 |
| RTV270 | Improvisation Skills | 3 |
| RTV312 | Advanced Digital Audio | 3 |
| RTV335 | Sales and Marketing II | 3 |
| RTV595 | Advanced Announcing | 3 |
| RTV614 | Advanced Radio News | 3 |
Program Learning Outcomes
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
- Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
- Participate in the planning and preparation of programming content for a variety of radio formats.
- Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
- Assist in promoting the station’s brand and generating revenues through a variety of marketing and advertising sales activities.
- Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
- Use business skills and accepted industry practices in the completion of tasks and projects.
- Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
- Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
- Present live programming on air to relay various types of information and stories in different formats.
Admission Requirements
- Ontario Secondary School Diploma (OSSD), or equivalent, or a mature applicant
- English: Grade 12 C or U, or equivalent course
Canadian citizens and permanent residents may satisfy the English requirements for this program through successful Seneca pre-admission testing.
Recommended upgrading for applicants who do not meet academic subject requirements.
International Student Information
International admissions requirements vary by program and in addition to English requirements, programs may require credits in mathematics, biology, and chemistry at a level equivalent to Ontario’s curriculum, or a postsecondary degree or diploma, equivalent to an Ontario university or college. Program-specific pre-requisite courses and credentials are listed with the admission requirements on each program page. To review the academic requirements please visit: Academic Requirements - Seneca, Toronto, Canada (senecapolytechnic.ca).
Pathways
As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.
To learn more about your eligibility, visit the Academic Pathways web page.